1. From the Manufacturer prospective
2. Competitors Prospective
Manufacturer’s prospective:
If the manufacturer gets regular feedback about it’s product/service share from the market any variation in market shares gives an indication that customer is oscillating in their specified product/service offerings. This oscillation should be recorded properly with following particulars:
| S. No. | Product/Service | Region/Demography | Date/Month | Remarks/Reason |
| Mention the product/service with all possible details not just the product/service line for e.g., Ice cream (500 gms pack Vanilla Flavor) in Combo offer with 300 ml Cold drink Maaza | Mention the zone, city & name of outlet with address as per the Market mapping for e.g., West Zone, Mumbai, D’mart (Malad) | 2nd week may 2009 | Mention the possible reason of oscillation and remarks in details for e.g., summer vacation and marriage season. Lot of marriage lawns and residential locality in surrounding areas |
Competitors Prospective:
In today’s competitive market environment a buyer has many options to choose. All most all professionally managed company’s keeps a regular track of the market feedback analysis on regular intervals. The feedback data not only includes the details of their product/service offerings but competitive product/service availability in the market. These competitive product/service supports triggering the oscillation process.
Once the Oscillation process is triggered every company offering the similar product/service wants to take advantage of it by bringing that particular buyer in their favor. This is also a chance for the competitors to keep that buyer with them as log as possible thus increasing the market share of their product /service.
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