Types of Customer Oscillation

Generally there are two types of oscillations that have been observed with various market surveys conducted on many product/services offerings. These oscillations are either in favor of the manufacturer or competitor. All those oscillation that are in favor of the manufacturer i.e., increase in the existing market share, customer base are termed as Positive Oscillation and those oscillation that result in loss of market share, customer base are considered as Negative Oscillation. This could also be explained as the simple process of changing the prospective makes the oscillation positive and/or negative. At times the competitors sees the oscillation Positive (if all the strategies implemented to increase in the market share are right or in favor) and at times Negative (means there is some flaw in the strategies and revision of the same 's Management is interested in retaining their customer base must be given top priority in case the company , it could be implementation problem or wrong market feedback analysis)