It has been observed globally that the major reason for any customer to oscillate is the absence/non-availability of required product /service. Customer also oscillates because of the following reason:
1. Bad or no after sales Service
2. Bad experience with the counter sales staff
3. Non Availability of product
4. Superior/better products in the market
5. Product Look & packaging
6. Increase in pricing
7. Other Value for Money (VFM) offers
8. Product and life style mismatch
9. No up-gradation in Product/packaging
10. Product is outdated/obsolete
11. Customer moved out from the set target market
12. More options/competition in similar price
13. Product Availability
14. Rhythmic Buying
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